Social media is one place that is always full of people. With the rise of social media, many people started to showcase their talent and became famous. In this generation of social media, things that decide one’s fame are the followers and likes. More the followers and likes, more the fame you get. Many with huge followers and likes are paid large amounts of money for advertising. There are these thousands of people who call themselves “social media influencers” with more than a million followers and will get thousands of likes for every post.
As the number of social media influencers are increasing, the Mumbai Police have unearthed a huge international scam where people can buy fake followers and get more likes if some fixed money is given. What’s more terrifying is that the Mumbai police believe that many Bollywood celebrities are part of this scam. Mumbai Police have issued summons to many directors, actors and models including the high profile Deepika Padukone and Priyanka Chopra.
According to the police, this racket involves more than 100 websites that create fake profiles using bots. The first arrest was of a guy named Abishek Davade working for a website followerskart.com. He has admitted to creating more than 5 lakh fake followers. Similarly many other in this racket collect money from the users to increase their followers, likes, comments for all their social media accounts on Facebook, Instagram, Twitter, YouTube, TikTok, etc.
The police say that this business is worth billions and especially in the current world where having millions of followers and likes is a trend. People with more followers would call themselves “social media influencers” and would tie-up with ad agencies to promote their products. The cops are looking to make more arrests in the coming days including many celebrities who are found guilty.
According to research by a leading tech company, fake followers’ fraud would cost the ad companies a loss of more than a billion dollars. With the influencers marketing being the easiest way to market the products, companies are lining up to the influencers and are paying as much as they demand to get their product in demand.